Helping Clients Grow

In a Nutshell

We provide experienced market research, business analysis, customer experience, and business development/strategy resources to help our clients maximise their potential from new and existing customers & markets

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Product Audit/Service Audit

What is it?


Our Product Audit or Service Audit looks at your product(s) or service(s) through the eyes of your customers/prospects and provides recommendations for developments or enhancements that would help drive them to a purchase decision or derive more satisfaction and lead to repeat sales and referrals. The audit can focus on an existing product or service or be used to evaluate the attractiveness of new solutions.


Who is it for?


The audit is for companies that have some concerns about how well their product or service is currently meeting market requirements and would like an independent review, or for companies that would like to test out the validity and market attractiveness of a new product/service.


Audit Scope & Outputs


We look at a company's product or service in its broadest possible sense. In the case of a company that sells sofas, for example, the design and quality of the sofa would be of critical importance, but other important factors include the financing of the sofa, guarantee, delivery options, etc.


Customer expectations

Competitor product/service offerings


  • Design
  • Quality perceptions
  • Features & Benefits
  • Purchasing & payment options
  • Delivery
  • After-sales
  • Differentiation/USPs
  • Service aspects
  • Sales & marketing/branding
  • Pricing perceptions


Audit Report & Action plan focussed on:


  • Product or service design
  • Associated product/service factors, i.e. delivery, payment options, etc
  • Sales & marketing opportunities


Audit Research Methods


Desk research - including competitor product/service review

Interviews and questionnaires with senior management and relevant staff - product/service design objectives

Telephone and/or personal interviews with;


  • Customers
  • Prospects

Customer focus groups



As with all audits we provide a money back guarantee. For further information please call us on 0115 971 1957 or email






"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy to meet UK customer requirements, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies



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