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Winning Market Strategies |
Stand out from the Crowd
Would you like to know the answers to some of the following?
"what are the biggest growth opportunities for our business?"
"how can we position ourselves to be less reliant on price and stand out from the competition?"
"what do our customers really think of us and why do they sometimes slip through our fingers?"
"how can we improve our lead conversion rate?"
When Dominos Pizzas were developing a new marketing campaign they did some research and realised that everybody else in the pizza business was saying the same thing - basically that they had the best tasting pizzas. They decided that they were actually in the convenience business and came up with the slogan - "fresh pizza delivered to your door within 30 minutes guaranteed". This was one of the key strategic decisions that helped them become the leading pizza delivery company in the world today.
So one of the most critical questions we ask is "what business are you really in" and you might be surprised by the result.
We have advanced market, staff, and competitor research techniques that we deploy as part of our Business Acceleration Programme. We also release a lot of the ideas and strategies that are embedded deep within an organisation through our thought provoking and motivational positioning and strategy workshops.
We can also carry out specific research projects in the following areas;
- USP and strategy development
- 360 degree surveys of customers, staff, and industry attitudes
- Joint venture or distribution partner search and deal brokering
- Commercial due diligence (buying or selling a company)
Of course market research is only of any true value if the results are collected and analysed professionally, and the findings are turned into actions. So if you do commission us for some market research we hope that you will also allow us to work with you on implementing the required changes.
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Testimonials
"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies
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