Helping Clients Grow

In a Nutshell

We provide experienced market research, business analysis, customer experience, and business development/strategy resources to help our clients maximise their potential from new and existing customers & markets

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Market & Competitor Audit

What is it?


The Market & Competitor audit looks specifically at the outside influences on your organisation and how they can positively or negatively impact your business in the future. As with all of our audits the resulting report includes a detailed action plan to help you take advantage of growth opportunities as well as mitigate any potential threats.


The audit can focus on a specific market niche, the market as a whole, or a new market sector that the company is planning to target.


Who is it for?


The Market & Competitor Audit is for companies that require additional insight into market opportunities and threats as well as a more thorough understanding of the activities and strengths & weaknesses of key competitors in existing or new markets.


Audit Scope & Outputs:



  • Size and structure
  • Customer requirements
  • Distribution channels
  • Trends impacting on the business
  • Current position in the market


Competitor activity:

  • Key competitors
  • USPs/differentiation strategy
  • Strengths & weaknesses


Audit Report & Action plan focussed on:

  • Lead generation and conversion strategies
  • Niche market opportunities
  • Differentiation strategies
  • New routes to market/distribution channels
  • Partnering/joint venture opportunities
  • Customer loyalty, average order value, and buying frequency


Audit Research Methods


Desk research (industry report, trade journals, etc)

Interviews and questionnaires with senior management and relevant staff

Depending on size and nature of business - workshops with staff (Opportunity analysis, etc)

Telephone and/or personal interviews with;

  • Key customers
  • Competitors (where feasible)
  • Suppliers
  • Industry organisations and influencing groups, e.g. trade associations


We also offer a full Money Back Guarantee if the Audit does not live up to your expectations. For further information call 0115 971 1957 or email






"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy to meet UK customer requirements, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies



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