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Market & Competitor Audit |
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The Market & Competitor audit looks specifically at the outside influences on your business and how they can positively or negatively impact your business in the future. As with all of our audits the resulting report includes a detailed action plan to help you take advantage of growth opportunities as well as mitigate any potential threats.
Audit Scope & Outputs;
Market;
- Size and structure
- Distribution channels
- Trends impacting on the business
- Current position in the market
Competitor activity;
- Key competitors
- Strengths & weaknesses
Action plan focussed on
- Lead generation and conversion strategies
- Niche market opportunities
- Differentiation strategies
- New routes to market/distribution channels
- Partnering/joint venture opportunities
- Customer loyalty, average order value, and buying frequency
Audit Research Methods
Desk research (industry report, trade journals, etc)
Interviews and questionnaires with senior management and relevant staff
Depending on size and nature of business - workshops with staff (Opportunity analysis, etc)
Telephone and/or personal interviews with;
- Key customers
- Competitors (where feasible)
- Suppliers
- Industry organisations and influencing groups, e.g. trade associations
We also offer a full Money Back Guarantee if the Audit does not live up to your expectations.
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Testimonials
"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies
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