Helping Clients Grow

In a Nutshell

We provide experienced market research, business analysis, customer experience, and business development/strategy resources to help our clients maximise their potential from new and existing customers & markets

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Customer Experience Development

Customer insight and the development of the customer experience are two of our key areas of expertise. Whether you are looking to grow, consolidate, or halt a decline in your business the ultimate key to your success will be in your ability to attract, satisfy, and retain sufficient numbers of customers on a consistent and profitable basis.


We help our clients gain an in depth understanding of the needs and expectations of their current and prospective customers, understand how well they are performing against those expectations, and deliver a quality customer strategy & experience with all the benefits that “loyal customers” bring. These benefits may include some or all of the following for your business:


  • Average order value increases 
  • More frequent purchases
  • Longer "customer lifetime"
  • Less price sensitivity
  • Generation of referral business
  • Cost savings – less support requirements
  • Less cost of bringing in new customers
  • Spin off benefits, e.g. less stress in business, higher employee motivation...


Rather than leaving the customer experience to chance leading companies are now implementing an end to end strategy that takes the consumer on a journey from prospect through to loyal customer and advocate. In a world in which products and services are becoming increasingly commoditised the customer experience offers significant potential for business differentiation and growth. The implementation of an effective customer strategy, combined with proven business development strategies, can have a truly "life changing" impact on your business and the people working within it.


In recent years larger companies have recognised the strong link between the customer's experience and profitability, and have started to invest heavily in customer insight and experience teams. This is another area where we can fill an expertise gap for small and medium sized companies without the need to recruit full time resources. Since delivery of the customer experience cuts across many different departments there is also value in outsourcing this work to a company that has no allegiances to any particular part of the organisation and can take an impartial approach.


There are clearly two sides to the customer experience coin: the experience that you are providing now and the ideal experience that could set you apart from the competition. We look at both sides of the equation and identify actions required to close the gap between the two:



For further information on any of our customer insight and experience services or to discuss a specific research requirement please contact us now on 0115 971 1957 or email





"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy to meet UK customer requirements, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies



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