Helping Clients Grow

In a Nutshell

We provide experienced market research, business analysis, customer experience, and business development/strategy resources to help our clients maximise their potential from new and existing customers & markets

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Alchemy Team

Results Driven Professionals.


Key Team Members

gary_frithGary Frith, Director

Gary holds English and German business degrees and has extensive experience at Director level in sales & marketing, market research, strategy development, and general management. Gary has worked in a broad range of market sectors including utilities, civil engineering, transportation, security, office products, manufacturing, and leisure. He set up his own successful Internet solutions company, which was subsequently sold on. Previous consultancy experience in both strategy & market research (WS Atkins), and production & operational efficiency (Alexander Proudfoot).

caroline_frithCaroline Frith, Senior Researcher

Caroline is our Senior Researcher and has many years of qualitative & quantitative research, and project management experience. Caroline's early career was spent with international consultancy practice WS Atkins and she then spent a number of years in a senior research role with Market and Opinion Research International group (MORI). Caroline has had a number of research projects published and brings exceptional research planning and analysis skills to the team.


david_mackDavid Mack,  Associate Consultant
Following 16 years of active service as an Engineering Officer in the RAF David moved to work at Heathrow Airport, BAA, initially responsible for Operational Engineering and subsequently utilities with an added role of Change Manager for a major change programme. In 2002 David hung up his corporate boots and opted to help out a struggling charity and ran a 300 bed activity and Conference Centre. In 2004, building on new skills learned,  David set up his own training company helping businesses with their business development, team building and training requirements.

lorna_micklefieldLorna Micklefield, Associate Consultant

Over the last 20 years Lorna's skills have been developed in a variety of sectors in Management and also from owning several successful businesses in the SME market. She has developed a high level of knowledge and experience, analytical and problem-solving abilities to add value into a wide variety of organisations within a framework of professional standards, disciplines and ethics. She holds Business and Management qualifications and is a Lead Auditor for ISO9001 and ISO4001.




"With Gary's help we were able to rapidly enter the UK market and achieve exceptional growth in our first year. Gary worked with us to adapt and develop our UK sales and marketing strategy to meet UK customer requirements, and successfully helped us sign up several major key accounts in our industry. I would recommend Gary to any company that is serious about growing its business".
Patrick Frimat, MD, RSI Video Technologies



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